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Do you have any questions about ZB MED`s services or the range of literature we offer? Or maybe you need some tips on how to run searches in LIVIVO?

Contact

info@zbmed.de
Phone: +49 (0)221 999 892 240

Cologne Site

Medicine and Health

Address:
ZB MED – Information Centre for Life Sciences
Gleueler Straße 60
50931 Cologne (Köln)
Germany

Bonn Site

Nutritional, Environmental and Agricultural Sciences

Address:
ZB MED – Information Centre for Life Sciences
Friedrich-Hirzebruch-Allee 4
53115 Bonn
Germany

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INFORMATION.

KNOWLEDGE.
LIFE.

An infrastructure and research centre for data and information in the life sciences.

Studying or working in life sciences?

We've got the research tools you need.

Conference detail

Conference details

16.06.2010 - 16.06.2010

Medien- und Pressearbeit

Location
Berlin
Contact

Agentur WOK GmbH

Palisadenstraße 48

10243 Berlin


Tel. +49 (0)30 49 85 50 31

Fax +49 (0)30 49 85 50 30

Country
Germany
Subject area(s)
Public Health, Hospital System
Shortinfo


Medien- und Pressearbeit


 



Ein positives Medienecho kann für Gesundheitsanbieter zu den effizientesten Kommunikationsinstrumenten zählen. Warum gibt es Kliniken, MVZ oder Ärztenetze, die häufiger in der Presse sind als andere? Und warum ist es so schwer, auch einmal eine „gute Nachricht“ unter zu bringen? Marc von Bandemer zeigt praxisnah das kleine Einmaleins der Pressearbeit und erläutert, wie eine professionelle PR für Einrichtungen der Gesundheitswirtschaft aufgebaut sein sollte, damit Sie Gehör in den Medien finden.


Schwerpunkte des Seminars:



  • Mit welchen Geschichten und Nachrichten komme ich in die Medien?

  • Welche Medien sind für meine Einrichtung interessant?

  • Wie sieht eine gute Presseinformation aus?

  • Wie gehe ich mit Medienanfragen um?

  • Wie arbeitet die Presse?

  • Die Todsünden im Umgang mit Journalisten.

  • Eine Krise, was nun?

 
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ZB MED is supported by the Federal Ministry of Health

ZB MED is supported by the Federal Ministry of Health.

The Federal Ministry of Health is a sponsor of ZB MED on the basis of a decision by the German Bundestag.

Local universities cooperate closely with ZB MED as partners

Logo of University Cologne

The robust, well-established partnership between ZB MED and the University of Cologne covers research, teaching and the provision of information. The Scientific Director of ZB MED also holds a professorship at the Medical Faculty.

ZB MED is sponsered by the Ministry of Culture and Science of North Rhine-Westphalia

Logo of Ministry of Culture and Science of the German State of North Rhine-Westphalia
Logo of Ministry of Culture and Science of the German State of North Rhine-Westphalia

The Ministry of Culture and Science of the German State of North Rhine-Westphalia is sponsoring ZB MED.

Local universities cooperate closely with ZB MED as partners

Logo University Bonn

A joint professorship is just one example of the cooperation between ZB MED and the University of Bonn in the fields of research and teaching. ZB MED’s Bonn site is located on the Poppelsdorf campus.

ZB MED advocates Open Access

ZB MED promotes and supports open access to scientific research through the PUBLISSO portal and other services.

Local universities cooperate closely with ZB MED as partners

ZB MED’s cooperation with TH Köln focuses on providing qualifications in information and data science through joint professorships and other strategies.

ZB MED is a member of DataCite

DataCite Logo

DataCite is an international not-for-profit organisation that offers services and know-how relating to the management, referencing and citation of research data.

ZB MED and Bielefeld University have signed a cooperation agreement

Logo University Bielefeld

The objective is to work together to provide complementary information services for the life sciences.

ZB MED advocates equality

ZB MED received the TOTAL E-QUALITY award in 2010, 2013, 2017 and 2021 for successfully implementing equality in its staffing structure and personnel policies.

ZB MED is one of over 30 partners in the LFV Open Science

The network is committed to the research and development of working methods, infrastructures, and tools of Open Science.

ZB MED is a member of DAFA.

The "Deutsche Agrarfoschungsallianz" aims to improve the performance, transparency and international visibility of German agricultural research. It is a joint project of German agricultural research.

ZB MED is committed to the principles of Libraries4Future.

Climate protection, sustainability, responsibility, social solidarity.