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Conference detail

Conference details

04.04.2018 - 05.04.2018

Disease Awareness Campaigns Forum

Location
Sonesta Philadelphia Rittenhouse Square, 1800 Market Street, Philadelphia, 19103
Contact

Alysha Parker

aparker@exlevents.com

9179320435

Country
United States
Subject area(s)
Shortinfo

Disease awareness campaigns stimulate conversations about a disease, disseminate information about the symptoms, and create a network of individuals who better understand the disease state. A multichannel approach is usually used to maximize patient and healthcare professional engagement, but choosing the best platforms to reach those that disease affects is essential to disseminate information properly.


While these campaigns raise general consciousness about a particular disease or therapeutic area, a deep understanding of the patient's journey is crucial to identify knowledge gaps and develop messaging that informs those gaps. Marketing and patient engagement professionals combine efforts to gather information on the patient's journey and disseminate educational information to help patients and their doctors understand every facet of a disease.


Disease awareness campaigns allow pharmaceutical companies to share educational information about a disease state to ultimately lead to improved patient care. ExL's Disease Awareness Campaigns Forum is the premier event dedicated to strategies for building educational campaigns that resonate with patient and providers.