Disease Awareness Campaigns Forum
Alysha Parker
aparker@exlevents.com
9179320435
Disease awareness campaigns stimulate conversations about a disease, disseminate information about the symptoms, and create a network of individuals who better understand the disease state. A multichannel approach is usually used to maximize patient and healthcare professional engagement, but choosing the best platforms to reach those that disease affects is essential to disseminate information properly.
While these campaigns raise general consciousness about a particular disease or therapeutic area, a deep understanding of the patient's journey is crucial to identify knowledge gaps and develop messaging that informs those gaps. Marketing and patient engagement professionals combine efforts to gather information on the patient's journey and disseminate educational information to help patients and their doctors understand every facet of a disease.
Disease awareness campaigns allow pharmaceutical companies to share educational information about a disease state to ultimately lead to improved patient care. ExL's Disease Awareness Campaigns Forum is the premier event dedicated to strategies for building educational campaigns that resonate with patient and providers.
